Portfolio
Real-time Translation in the Nusuk App
- A real-time translation solution designed to enable direct communication with pilgrims through the Nusuk app.
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Languages:
154 languages. -
Stakeholders:
Ministry of Hajj and Umrah and Elm Company. -
Results:
More than 109,958 uses, with an average request response time of 4.552 milliseconds.
Business Area:
Artificial Intelligence and Data Analytics.
Arabic Language Index Measurement
- A research project assessing the state of the Arabic language through indicators, measurement tools, and field and desk studies across several countries.
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Countries and Duration:
12 countries.
Two years. -
Project Team:
54 specialized researchers and 7 lead supervisors. -
Results:
140 indicators, 3 measurement tools, more than 18,000 responses, and 100% completion of surveys, interviews, field research, and desk research.
Business Area:
Research and Consulting Studies.
Saudi Food Loss and Waste Index
- A national field project to collect and analyze data supporting the measurement of food loss and waste and the development of related policies.
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Cities and Duration:
35 cities.
6 months. -
Human Resources:
1,800 Saudi male and female researchers. -
Results:
More than 90,000 samples collected, contributing to policies aimed at reducing food loss and waste.
Business Area:
Research and Consulting Studies and Field Operations.
Umrah Ambassadors
- A project to recruit and train ambassadors, target international markets, and promote Umrah packages without relying on an external agent.
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Countries and Duration:
17 countries.
9 months. -
Human Resources:
More than 500 ambassadors recruited and trained. -
Results:
International markets targeted and Umrah packages promoted without relying on an external agent.
Business Area:
Marketing, Field Operations, and Training.
Delivery of Diverse Training Programs
- Design and delivery of diverse training programs for the government and private sectors in collaboration with locally and internationally accredited trainers.
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Clients and Duration:
More than 30 clients.
Ongoing. -
Results:
More than 42,000 local and international beneficiaries trained, with globally and locally accredited trainers engaged to serve both government and private sectors.
Business Area:
Training and Development.
Designing the Visitor Experience at the Two Holy Mosques
- Research and design of the visitor experience at the Grand Mosque and the Prophet’s Mosque through surveys, interviews, and field and desk research.
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Locations and Duration:
The Grand Mosque and the Prophet’s Mosque.
Two months. -
Human Resources:
80 male and female researchers recruited and trained across both locations. -
Results:
100% completion of surveys, interviews, field research, and desk research.
Business Area:
Research and Consulting Studies and Field Operations.
Translation and Marketing Teams for International Companies
- Provision of teams and local representative networks to support international companies in translation, marketing, exhibition participation, and expansion across multiple markets.
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Countries and Duration:
More than 30 countries.
Ongoing. -
Human Resources:
Networks of local representatives. -
Results:
Supported exhibition participation and expansion across multiple markets.
Business Area:
Marketing and Field Operations.
Accounting Innovation Forum 2025
- Delivery and management of the Accounting Innovation Forum, including its strategic, virtual, and in-person phases.
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Regions and Duration:
13 regions.
3 months. -
Human Resources:
More than 50 specialists on the project team. -
Results:
Reached more than 3,000 specialized male and female students and completed the strategic, virtual, and in-person phases.
Business Area:
Exhibitions and Conferences and Field Operations.